What exactly is Internet marketing or search engine optimization and how could that possibly relate to a journey of self-discovery? What I can do is relate my journey into the world of SEO which began many years ago under the premise that I wanted my website on page 1 of Google. I had worked out that I would rule the world, make billions of dollars and retire overnight by simply relying on position one of Google page 1. free v bucks All that would be required was to crack the Google algorithm and I figured there had to be a rulebook somewhere. Somewhere on the web someone would give me a step-by-step guide on how to build a website that would rank on page 1 of Google, that’s all she said… You will now make millions and millions of dollars, on deck-chair feet up, while the website generates money.
What a load of bull! If you’ve been in the industry for a while you’ll notice there’s a lot more to this. Don’t be fooled by all the people out there who send you all sorts of hocus-pocus tricks & snake-oil magic guaranteed page 1 rankings. When Google can’t guarantee a page 1 ranking position, how the hell are companies that don’t own the Google algorithm making these guarantees?
This is how search engine marketing, search engine optimization and Internet marketing is really a self-discovery journey for your business and as an entrepreneur; how you’re going to grow over time, how you will learn about your business, how you’re going to learn what people think you sell, what you sell and how to re-discover all of these perceptions.
People start a business with a view to becoming self-sufficient & financially liberated out of necessity. Bills must be paid and families fed. 80% of new ventures fail; mostly because they’ve never taken the time to figure out what it is they are really going to do and if there is a market.
What makes the situation even worse is that the people who want to start a business think it’s cool. It’s easy, we now own a company, we are rich or famous, and we can make lots of money… Before going down this road of starting the business and believing the Internet can make you rich and famous, consider what is required to make this a reality.
Are you prepared to work 24 hours a day 3 days in a row? Are you prepared to go without money 6 to 8 months at a time? Are you prepared to cover the rent if things go wrong? Are you prepared not to go out partying with your friends when you don’t have money to pay for gas?
If you’re not prepared to put in the sacrifices mentioned above, you’re probably going to be one of the 80% who have failed at starting their own business. There is work involved; a lot of hard work. There is sacrifice involved, a lot of sacrifice. As an Internet marketing company we come across many little companies who feel that they have the best mousetrap ever built and that they are going to be rich tomorrow with no startup capital, no marketing plan, no idea of what they’re doing and where not even basic keyword research on Google has been done to find out if people are actually searching for the best mousetrap ever built.
They have built the latest greatest ironing board cover and they create wonderful spreadsheets again and again and become millionaires overnight… spreadsheet millionaires. Oh so easy the great Excel incubator! The numbers are there and all of a sudden you’re rich! The challenge comes off course, when you need to transfer that idea and those Excel spreadsheets into the real world; where people don’t like you; people don’t take your calls; people direct you to voicemail; people don’t want to do business with you. So, you have to come up with a creative approach to find ways into people’s hearts, into people’s minds, into people’s businesses.
And generally it’s not that difficult. People like to do business with people. We want to meet with people; we want to see people face-to-face. We do not like talking to voicemail and yes it is hyper super efficient to do a video conference, but at the end of the day we’re still people. We like to talk to people and we like to work with people. This is why social networking has taken off as it has. But we hesitate in getting out there to meet people, so we compensate with technology to generate business, forgetting the basic rules of marketing, word of mouth, speaking the way others speak. Hang out where others hang out, understand what they want, offer them what they want and they will give you their money.
If you can figure out how to hangout where I hang out and you can be my friend and you can teach me something, then there’s a very, very good chance that I will give you my money.
The challenge today with Internet marketing is that the odds of meeting more people out there who you want to sell to, while competing with so many more people who also have a good idea, is not an easy task. You need to have a good idea which people understand, which people can relate to and then you need to express your good idea in a way which is clear to those people.
Language is critical to any online marketing campaign. There are things such as persuasive copywriting, sales copywriting, informative copywriting, all fancy terms for creating copyrighting that is going to be engaging, that you will enjoy reading like a good novel and will WANT to share with your friends. If you share this copywriting with your friends, it means that you like what you’ve read, that you’ve learned something and if you’ve learned something, the chances are you will trust the person who wrote it, especially if you’ve applied it personally.
Internet marketing or should we say search engine optimization, is a phrase probably coined back in 1994, before most people knew about the Internet bubble. Those responsible for coining the term, already understood that as long as there was going to be an Internet and as long as there was going to be search engines providing information free of charge, search engine optimization would be an ongoing necessity.