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– Search Engine Optimisation Checklist 8

This article continues the SEO Checklist and will look at the items which you should carry out to gain insightful feedback about your website involving Analytical Services and Webmaster Tools. Also this includes advice about which directories you should consider submitting your website to.

Google Analytics Account

Setting up your personal analytics account with Google will help you extrapolate traffic and conversion data from you website, blog and other relevant online assets. webmastershall This process is a real necessity because you need a benchmark to mark your progress, without data to refer to you won’t be able to gauge whether SEO improvements have worked.

Google Analytics Code added to WebPages

To receive accurate and up to date traffic information from Google a specific line of code must be added to each individual page of your website. You should individually add the necessary code to each page of your website to ensure successful data collection. Full help details on how to do this are provided within the Google Help section.

Google Webmaster Tools Account

This account should also be setup for your website. This account will allow you to submit and update sitemaps to Google. This will also provide you with details about your pages’ visibility on Google. The webmaster tool will be able to alert you to facts such as broken links and indexed pages.

Bing Webmaster Tools Account

This account should also be setup for your website. This account will allow you to submit and update sitemaps to Bing. This will also provide you with details about your pages’ visibility on Bing.

Directory Submissions

It is good practice to submit your website to the following online business directories.

This is a good method of building links back to your website to help build your online reputation and increase exposure. Consider the following websites:

· Thompson Local Registration

· business-directory-uk

· businesslinedirectory

· Local Business Directories

· ukdirectory

· cylex uk biz directory

Blog Directory Submissions

A blog is a perfect addition to any website and should be a priority once you have your website up and running.The submission of your blog to a varied number of blog directories will help boost your online exposure and will help increase the amount of links pointing at your blog.

The following directories should be taken into consideration:

· blogflux

· blogcatalog

· blogtoplist

· britblog

· blogdirs

· topbloglists

· blogratedirectory

· mynewblog

· blogrankings

· topblogarea

· topblogging

· blogsearch

· linkcentre

· freeindex

This is just a selection of some of the most popular blog submission sites, you should also search for directories that are specific to you particular niche.

Written by Rob Playford, Total SEO Services providing Search Engine Optimisation, Business Branding and Web Development.

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